OVERVIEW

ODACITÉ, a pioneering brand in green skincare and beauty, focuses on creating luxurious and eco-friendly products. The brand is dedicated to using organic, cruelty-free ingredients, promoting sustainable beauty practices, and delivering real results through the power of nature and science.

ODACITÉ aims to reflect their philosophy of audaciously redefining beauty standards with a strong emphasis on individuality and environmental consciousness. The project will involve developing a cohesive brand identity, designing an elegant and user-friendly website, and implementing effective email marketing strategies that align with ODACITÉ's core values and aesthetics.

DELIVERABLES \ CONCEPT WORK

Art Direction | Branding | Website Design | Email Marketing | Social Media Design | Packaging Design & Custom Mockups 

The Letter "O" as a Human Face: The central element of the logo features the letter "O" seamlessly integrated into a graceful and elegant human face. This design choice represents Odacité's core focus on beauty, skincare, and the enhancement of natural features. It also symbolizes the brand's mission to create products that promote healthy, radiant skin.


Modern Flower Design (Top Left): Positioned delicately on the top left of the human face, a modern, abstract flower design gracefully emerges. This floral element signifies the brand's dedication to cruelty-free and vegan beauty. It embodies the idea of botanical and plant-based ingredients, reflecting Odacité's commitment to organic, eco-conscious formulations.

The goal was to craft a visual and strategic identity that seamlessly aligns with the brand’s dedication to luxurious, eco-conscious skincare.

By leveraging clean, elegant design elements and an emphasis on individuality, the branding will strategically reflect ODACITÉ’s mission to audaciously redefine beauty standards and inspire confidence in every customer. 

The goal was to craft a visual and strategic identity that seamlessly aligns with the brand’s dedication to luxurious, eco-conscious skincare.

By leveraging clean, elegant design elements and an emphasis on individuality, the branding will strategically reflect ODACITÉ’s mission to audaciously redefine beauty standards and inspire confidence in every customer. 

The Letter "O" as a Human Face: The central element of the logo features the letter "O" seamlessly integrated into a graceful and elegant human face. This design choice represents Odacité's core focus on beauty, skincare, and the enhancement of natural features. It also symbolizes the brand's mission to create products that promote healthy, radiant skin.


Modern Flower Design (Top Left): Positioned delicately on the top left of the human face, a modern, abstract flower design gracefully emerges. This floral element signifies the brand's dedication to cruelty-free and vegan beauty. It embodies the idea of botanical and plant-based ingredients, reflecting Odacité's commitment to organic, eco-conscious formulations.

The ODACITÉ color palette is a refined blend of natural tones that embody the brand’s commitment to luxury, eco-consciousness, and elegance. Each shade has been thoughtfully curated to reflect a connection with nature, sustainability, and timeless sophistication.

Deep Moss (#353123)
Eucalyptus (#BBB89A)
Sandstone (#C59D7A)
Seashell (#EFECEB)

Together, these hues create a harmonious visual identity that appeals to the environmentally conscious, sophisticated customer and emphasizes the brand’s values of sustainability and natural beauty.